Why a Free Let's Encrypt SSL is Mandatory for Your Brand

Still running your website over HTTP? Learn why modern browsers are blocking unencrypted sites, and how to deploy a free Auto-SSL certificate in just one click.

Have you ever visited a website only to be greeted by a glaring red "Not Secure" warning in your browser? That is the result of missing an SSL (Secure Sockets Layer) certificate.

What SSL Actually Does

An SSL certificate encrypts the connection between your user’s web browser and our hosting servers. If a customer enters their credit card or password, an SSL ensures hackers cannot intercept the plain text.

The SEO Impact

Google has explicitly stated that HTTPS is a ranking signal. Websites without an SSL certificate are actively penalized in search results.

How to Get One for Free

Historically, SSL certificates cost hundreds of dollars a year. Today, thanks to the Let's Encrypt initiative, they are completely free. Our hosting platform includes Auto-SSL, meaning the moment you connect your domain to our nameservers, an SSL is provisioned and renewed automatically.

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